BACARDI OAKHEART

Bacardi launched Oakheart, a spiced up version of classic Bacardi. With a forthcoming TVC centering on the exploits of 'Bro-ship', a in-store ineteractive display was created. Consumers could be put in situ in various scenarious such as skydiving and swimming with sharks. I developed the in-store furniture and consumer journey around it. Sampling and GWP's also featured.