DAKTARIN DUAL ACTION - INTEGRATED CAMPAIGN

Dakatrin Dual action foot care products were losing market share to Lamisil across 11 countries. Building on an insight that the product should be used as part of a pre sports preparation we created the ‘Personal Best’ campaign. An integrated campaign across press, event, national TVC and digital was created.

Daktarin increased sales and remained No.1 in the market in the UK where the campaign ran. It lost that ranking in the 10 other countries. MAA Merit for best Integrated campaign.

Creative campaign developed with Adam Curry.Photography: Jonathan Knowles.