GREENALL'S GIN - INTEGRATED CAMPAIGN

Greenall’s Gin is proud to be British and comes from the oldest distillery in the world. A new campaign platform was created in order to carve out a stronger retail positioning within the UK and International markets and drive the British heritage.

‘Great British Moments’ allowed Greenall’s to take ownership of all things British such as sponsoring the 2013 Ashes tour in the UK, driving a social media competition, on-pack, trial and purchase.