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Creative Direction in Brand Activation, Integrated Campaigns, OOH, shopper, innovative media, digital, in-store and print.
JACK DANIEL'S - NEW XMAS TOOLKIT
Jack Daniel's needed a new look Xmas edition toolkit that reinforced JD's look, feel, wit and personality and work across their product range. 3 concepts went through and this one went into production. Under the 'Share Jacks Spirit', activation ran through shopper and on/off trade and the creative platform used
a mix of photography and a specially commissioned new illustration style suite.
New Xmas edition brand positioning toolkit.
Advertising campaign.
Shopper activation.
On/off trade communication.
© alangilbycreative
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