HUGO JUST DIFFERENT -

GLOBAL  INTERACTIVE SHOPPER CAMPAIGN

A special idea had to be created for the global launch of new HUGO Just Different fragrance. A interactive global roll-out in-store experience for shoppers was created that leveraged 'Seeing things through new angles and perspectives'  through the creative positioning.

I created a category first Augmented Reality experience suitable for the retail environment. Shoppers were able to view a moving mini NYC landscape and see themselves within the cities backdrop. As they tilted the trigger card the landscape moved with them. The final image morphed into a giant JD bottle, which sprayed the screen. 80 units were deployed over 4 continents - Category 1st for Prestige Retail.