BOSS SPORT SOCCER - INTERACTIVE IN-STORE

Help launch BOSS SPORT Soccer – a new masculine fragrance – underlining the brand’s association with top-level professional football and sponsorship of the World Cup.

An interactive photo-capture booth, processing the shopper’s image using Augmented Reality to portray a personal ‘meeting’ with a 1 of 8 international football hero's was created. afer content was filmed across the continent.

The experience created high monitored levels of store use and image upload to social media through mobile - with later attribution of the ‘meeting’ to BOSS BLACK Soccer!

Category 1st for Male Fragrance.