FIA FORMULA E, E Prix London. 

The FIA Formula E Championship, the world’s first all-electric motor racing series needed a re-energised fan zone at the VISA London ePrix. 

The season finale was a double-header in Battersea Park and home to the biggest eVillage fan experience on the Formula E’s eRace and Pro Series calendar. Focal points of the eVillage for a interactive STEM and eSports zone were created. Structure design was created for the main gateway and visitor walkway comms and attendance reached 55k for the whole event. 

Brand and visual positioning.

Experiential.

Interactive and content app.
Tactical promotional campaign platform.

Produced with Phil Gooch at GMR Marketing, part of the Omnicom Group

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