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Creative Direction in Brand Activation, Integrated Campaigns, OOH, innovative media, digital, in-store and print
GUCCI - FRAGRANCE TESTER R&D
Gucci were looking for new consumer way to test fragrances to rival Chanel. 3 concepts were developed for research from very different approaches. A contemporary twist on the traditional Parisian Perfumery tester, a porous glass diffuser shard and finally a interactive fragrance notes visualiser.
Instore fragrance tester platforms.
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