CAPRICCI - BRAND CREATION AND ACTIVATION
Introducing a innovative way to create unique jewellery, Capricci enables you to custom pick and design your own unique jewellery pieces. A new brand identity, website and instore display was initially created that offered customers a exciting way to select and create experience online from a large range of decorative rings. The creative centered around a faceted 'C' that became the frame to showcase lifestyle shots and product.