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Creative Direction in Brand Activation, Integrated Campaigns, OOH, innovative media, digital, in-store and print
HEINEKEN - STAR SERVE ACADEMY
The Star Serve trade training events used to train staff in the on-trade and promote 'Star' bar staff through their training academy needed to be re-aligned with the Global Brand Guidelines. A refreshed new look flagship event took place at Fabric, London with new demonstration pods, competitions and demo areas.
Concept.
Visual experience.
Unit designs.
© alangilbycreative
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