HAMLET - MODERNISATION CAMPAGN

The core of the challenge was to modernise Hamlet, make it look much more appealing in a contemporary-classic way and project a believable brand character which is relevant today.

A special illustrative style - contemporary classic – was created for the brand and a new positioning aimed to pick up on the “uncomplicated enjoyment” of the Hamlet experience.

Having established the new look, feel and packaging, an activation platform was created, some of which is shown here.

 

Creative campaign devleloped with Ian Woodley, Illustration Adrian Henning