BLOOM GIN - EXPERIENTIAL
The classic super premium BLOOM Gin signature cocktail is served with fresh English Strawberries. A national experiential event platform was created that could amplify trial through #bloompickyourown twitter competition, drive purchase in the on-trade and create a unique experience.
A BLOOM 'Pick Your Own' Pop-up store campaign was rolled out across London and the UK. Real strawberry plants set in farm surroundings enabled consumers to pick their own strawberries, have their cocktail made and then enjoy it in a English Country Garden games marquee. Website support, PR, data capture and store drivers were active.