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Creative Direction in Brand Activation, Integrated Campaigns, OOH, shopper, innovative media, digital, in-store and print.
CLINIQUE SMART SERUM- European interactive launch of new skincare
Cliniques new Smart Serum European launch activated in key airports including T5, Scandinavia and central Europe. A interactive promotional quiz was created using the key 'Active Molecule' asset that when randomly picked asked you a sequence of skincare questions. Depending on your performance, a Spa day and Clinique goody bags could be won.
IPad and in-store touchscreen.
Interactive promotion.
GTR unit UX and unit design.
© alangilbycreative
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